{
  "$schema": "https://promptfoo.tech/schemas/workflow-template.json",
  "name": "Make.com: AI-Assisted Social Content Calendar",
  "slug": "make-ai-social-content-calendar",
  "platform": "Make.com",
  "category": "make",
  "difficulty": "Intermediate",
  "tags": [
    "make",
    "social",
    "buffer",
    "content"
  ],
  "summary": "Turn a monthly editorial theme into a 20-post calendar (X, LinkedIn, Instagram) with hooks, images, and scheduled sends via Buffer.",
  "overview": "Consistent social requires a calendar, and calendars require planning. This Make scenario turns a monthly theme into 20 platform-specific posts — X threads, LinkedIn essays, Instagram carousel scripts — generates a cover image for each, and schedules everything in Buffer.",
  "variables": {
    "WEBHOOK_URL": "<your webhook URL>",
    "API_KEY": "<your provider API key>"
  },
  "steps": [
    {
      "order": 1,
      "name": "Author the brand voice + pillars",
      "description": "One page. Pillars: what you consistently talk about. Voice: how you talk about it."
    },
    {
      "order": 2,
      "name": "Ideation prompt",
      "description": "'Given theme + pillars, generate 20 post ideas mapped to X/LinkedIn/Instagram. Vary between education, story, hot take, and behind-the-scenes.'"
    },
    {
      "order": 3,
      "name": "Per-post writer",
      "description": "One call per post. Enforce platform format: X thread with hook + 4 replies; LinkedIn 120-180 words with 3-line paragraphs; IG carousel = 6 slide scripts."
    },
    {
      "order": 4,
      "name": "Visual generation",
      "description": "Ideogram for typography posts; DALL-E for photographic mood; Canva template fills for consistent layout."
    },
    {
      "order": 5,
      "name": "Schedule via Buffer",
      "description": "Distribute across weekdays, avoid weekends unless research shows engagement there. Buffer API supports scheduled posts across all three platforms."
    },
    {
      "order": 6,
      "name": "Weekly review + swap",
      "description": "Every Friday, review what's landing. Swap underperforming posts for fresh drafts before they publish."
    }
  ],
  "howItWorks": [
    "Input: monthly theme + brand voice + 5 pillar topics.",
    "Claude generates 20 post ideas mapped to platforms.",
    "Second pass writes each post in-platform-format.",
    "Ideogram / DALL-E generates visuals per post.",
    "Buffer API schedules across the month with sensible timing per platform."
  ],
  "benefits": [
    "One planning session → a month of content.",
    "Platform-native formatting (not the same post copy-pasted everywhere).",
    "Visuals + copy in one flow removes the biggest bottleneck."
  ],
  "useCases": [
    "Founders growing personal brands across LinkedIn and X.",
    "DTC brands running IG carousels and TikTok scripts.",
    "Agencies handling multiple client accounts."
  ],
  "example": "Theme: 'AI operations'. Post 1 (LinkedIn): '3 automations I built this week that saved 6 hours...' Post 2 (X thread): 'The Notion+Claude MCP setup that changed my workflow (5 tweets)'.",
  "faqs": [
    {
      "q": "Isn't this exactly what social AI tools do?",
      "a": "They generate; this generates + schedules + owns the visual pipeline. And it's yours, not a vendor's opaque queue."
    },
    {
      "q": "Best model?",
      "a": "Claude Sonnet for prose, Ideogram v2 for visuals with text, DALL-E for pure imagery."
    },
    {
      "q": "Instagram API pain?",
      "a": "Real. Buffer abstracts most of it; a business account is required."
    }
  ],
  "source": "https://promptfoo.tech/workflows/make-ai-social-content-calendar",
  "updated": "2026-06-03",
  "license": "CC-BY-4.0"
}