Overview
Reviews shape conversion — and unanswered reviews signal a brand that's not paying attention. This workflow uses the Shopify Product Reviews (or Judge.me / Loox) API to catch new reviews, generates a warm response with Claude, and gates every one behind a Slack approval before publishing.
How it works
- Poll the review app API every 15 minutes for new reviews.
- Claude drafts a response grounded in: rating, review text, product name, brand voice.
- Slack message with Approve / Edit / Skip buttons.
- On approve, n8n posts the response back via the review app API.
Benefits
- Review response rate goes from 20% to 100%.
- Public engagement lifts SEO and conversion.
- Merchant judgment stays in the loop — no cringe auto-replies.
Use cases
- DTC brands with 20+ new reviews a week.
- Marketplaces where brand voice differentiates.
- Multi-brand agencies handling review ops.
Step-by-step guide
Step 1: Pick your review provider
Judge.me, Loox, and Shopify Product Reviews all have webhooks or polling APIs. Native Shopify Reviews is deprecated in 2026 — use a third party.
Step 2: Fetch reviews
Filter to reviews without a merchant response, from the last 24h.
Step 3: Voice guide
One paragraph: how you thank, how you handle negative reviews (own it, offer resolution off-thread), forbidden phrases.
Step 4: Draft with Claude
System: voice guide. User: review + product context. Keep under 60 words.
Step 5: Slack approval
Show original review, generated response, and product link. Buttons: approve/edit/skip.
Step 6: Post + audit weekly
Sample 10 responses weekly with the brand team. Tune the voice guide from real data.
Example
Review (4 stars): 'Great product, wish shipping was faster.'
Draft: 'Thank you, Ana — glad the product hit the mark. On shipping: we're piloting a faster tier in July — I'll DM you the details.'