Overview
Consistent social requires a calendar, and calendars require planning. This Make scenario turns a monthly theme into 20 platform-specific posts — X threads, LinkedIn essays, Instagram carousel scripts — generates a cover image for each, and schedules everything in Buffer.
How it works
- Input: monthly theme + brand voice + 5 pillar topics.
- Claude generates 20 post ideas mapped to platforms.
- Second pass writes each post in-platform-format.
- Ideogram / DALL-E generates visuals per post.
- Buffer API schedules across the month with sensible timing per platform.
Benefits
- One planning session → a month of content.
- Platform-native formatting (not the same post copy-pasted everywhere).
- Visuals + copy in one flow removes the biggest bottleneck.
Use cases
- Founders growing personal brands across LinkedIn and X.
- DTC brands running IG carousels and TikTok scripts.
- Agencies handling multiple client accounts.
Step-by-step guide
Step 1: Author the brand voice + pillars
One page. Pillars: what you consistently talk about. Voice: how you talk about it.
Step 2: Ideation prompt
'Given theme + pillars, generate 20 post ideas mapped to X/LinkedIn/Instagram. Vary between education, story, hot take, and behind-the-scenes.'
Step 3: Per-post writer
One call per post. Enforce platform format: X thread with hook + 4 replies; LinkedIn 120-180 words with 3-line paragraphs; IG carousel = 6 slide scripts.
Step 4: Visual generation
Ideogram for typography posts; DALL-E for photographic mood; Canva template fills for consistent layout.
Step 5: Schedule via Buffer
Distribute across weekdays, avoid weekends unless research shows engagement there. Buffer API supports scheduled posts across all three platforms.
Step 6: Weekly review + swap
Every Friday, review what's landing. Swap underperforming posts for fresh drafts before they publish.
Example
Theme: 'AI operations'. Post 1 (LinkedIn): '3 automations I built this week that saved 6 hours...' Post 2 (X thread): 'The Notion+Claude MCP setup that changed my workflow (5 tweets)'.